Six Eight Seven Six and Rebel Reel Cine Club commemorative T shirt & Tote bag. To mark the screening of Jean-Luc Godard’s Film “Weekend” on May 5th 2022 at the Archway Tavern London.
In an interview with Alain Jouffroy in 1966, Godard explicitly summarized his use of blue-white-red and the significance he intended to give it: “I believe a little in nationalism, but in a nationalism of poetry, not at all political: I like that Delacroix is French and Beethoven is German…”. And “Do you believe in the soul of a people? ” asks Jouffroy.“I can’t express it that way because it sounds a bit too big, but it is a bit that.”
The imperfect and handmade look of the letterforms, the bad kerning, the large gaps between letters and words, the justified blocks of text, the awkwardly dotted capital I’s. Even when he used an existing typeface – like Antique Olive in ‘Week end’ (1967) – the letterforms look as if they were cut out with an Exacto knife.