The concept of the dérive has its origins in the Letterist International; , an avant-garde and Marxist collective based in Paris .The dérive was a critical tool for understanding and developing the theory of psychogeography, defined as the “specific effects of the geographical environment (whether consciously organized or not) on the emotions and behavior of individuals.
Guy Debord defined thedérive as “a mode of experimental behavior linked to the conditions of urban society: a technique of rapid passage through varied ambiances.” It is an unplanned journey through a landscape, usually urban in which participants drop their everyday relations and “let themselves be drawn by the attractions of the terrain and the encounters they find there”.
We are delighted to be working with a brand we’ve long admired and have been a regular consumer of for many years.
Sigg (Established 1908) in Switzerland and still manufactured in Frauenfeld.
The Swiss original in a classic design. Made from a single piece of high-quality
aluminum, making it light and strong. It keeps a tight seal, even with carbonated drinks. The highly elastic interior coating is resistant against fruit acids, is tasteless and free from BPA and phthalates. The practical screw cap enables comfortable carrying with just one finger.
Main Photograph Arved Colvin-Smith & colour Daniel Jenkins Purposeful Activity.
It’s with great pleasure that we have a new playlist provide by Jason Jules long time friend of the brand from his early days at the Watchmen agency and beyond so in his own words…
Jason Jules is a writer and creative director. If he were to compete on Mastermind he’d specialise in music or menswear and probably say ‘pass’ to all the general knowledge questions. He’s super interested in Modernism right now and is about to launch a blog dedicated to ‘everything from Bauhaus, acid house and your mum’s house.
A young historian and educator enthusiastic about music and fashion. Coming from a background of subculture. I’m keen on exploring the connections between the different dimensions of the past and present subcultural reality, from the inside and from the outside. Captured in a number of articles for fanzines and magazines, as well as a paper for the prestigious Culture & History Digital Journal. I collect records of many sorts but I have special weakness for Jamaican sounds from the 60’s and 70’s.
“I shall fear no evil” is a mixtape for 6876. A fine selection of timeless early reggae, rocksteady and ska classics. Mixed and recorded in mono at home (E8) during isolation with strictly vinyl from my personal collection.