The original 6876 artworks were created using hand made Letterpress techniques in 1995. To replicate these in certain formats has always been a a challenge in terms of colour matching & definition, for instance woven labels.
So for the first time we decided to create from these artworks as close a representation of the original as possible in terms of colour and technique on a garment.
We used two screens to create an overlay & authentic low tech feel to the printing.
Six Eight Seven Six and Rebel Reel Cine Club commemorative T shirt & Tote bag. To mark the screening of Jean-Luc Godard’s Film “Weekend” on May 5th 2022 at the Archway Tavern London.
In an interview with Alain Jouffroy in 1966, Godard explicitly summarized his use of blue-white-red and the significance he intended to give it: “I believe a little in nationalism, but in a nationalism of poetry, not at all political: I like that Delacroix is French and Beethoven is German…”. And “Do you believe in the soul of a people? ” asks Jouffroy.“I can’t express it that way because it sounds a bit too big, but it is a bit that.”
The imperfect and handmade look of the letterforms, the bad kerning, the large gaps between letters and words, the justified blocks of text, the awkwardly dotted capital I’s. Even when he used an existing typeface – like Antique Olive in ‘Week end’ (1967) – the letterforms look as if they were cut out with an Exacto knife.
“Weekend” is about violence, hatred, the end of ideology and the approaching cataclysm that will destroy civilization. It is also about the problem of how to make a movie about this. Movies about The Bomb are almost never effective; the subject is too large. So Godard abandons any attempt to show us “real” war or destruction. Instead, he shows us attitudes: the casual indifference to suffering that saturates our society.
On the 5th May in collaboration with the Rebel Reel Cine Club we will be screening this film at the Archway Tavern London, tickets will include a complimentary Another Magazine and Tote bag. The evening will feature music & also slideshows.